Word: bmw
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Toward the end of every calendar year, Ian Robertson puts his small arsenal of expensive fountain pens into overdrive. That's when Rolls-Royce Motor Cars sends a yearbook to customers who have purchased a Rolls since Jan. 1, 2003, when production began under the German automaker BMW. As head of Rolls-Royce, Robertson personally signs each book's accompanying cover letter. The bespoke touch is appreciated by the company's superrich clientele--which numbered 2,800 when Robertson performed the task last year. "With that many customers," he says, "I could just about...
...German carmakers like BMW, Mercedes-Benz and even Volkswagen (through its subsidiary Audi) dominate the European market for high-performance, luxury vehicles. They resent being blamed for global warming, and say it is unfair that they have to bear the lion's share of cuts to meet greenhouse gas targets. A spokesman for BMW said, "Premium manufacturers are being disproportionately burdened and makers of small cars have to do little." Volkswagen called the penalty regime an "unacceptable burden...
...General Francois Hajj, the chief of operations in the Lebanese army, died instantly along with at least four other soldiers. The blast from the 77-pound bomb packed inside a BMW hurled Hajj's body more than 100 yards from his car and damaged nearby buildings in the upscale Baabda district close to the presidential palace...
...factory over the Internet," he says. "We want to be the people operating it." The new Fung recruit, meanwhile, already shows some attributes needed in the fast-paced global industry. He has a penchant for fast cars (he zips around in one of his two black souped-up BMW M5s) and air travel (he writes a private blog about his plane trips). "It's good to be here," Terence says. A techie who once ran his own online venture, Terence may have just the right experience to help spark a new manufacturing revolution...
Other confirmed BMW owners include two star economists: “Race in America” professor Roland G. Fryer Jr. and “Principles of Economics” head N. Gregory Mankiw. The latter’s 330xi bears a vanity plate that says “EC 10.” “I’ll pass it on to whoever teaches the course next,” Mankiw says...