Word: bmw
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...quiet inside. That's one reason the new 328i convertible is BMW's hottest U.S. model (base price: $44,000). Quiet and convertible don't normally travel together, but BMW tamped the noise with a hard-shell top and what it calls tortional stiffness--this car is a rock. That's important when you're cruising on the highway at 120 m.p.h. (We tested the car in Europe.) On the winding back roads in the beautiful Argonne area of France, the ride was tight and sporty yet still luxe, at least in the front seats. The interior also features heat...
Cloth seats or leather? Sunroof or spoiler? Walk into any auto dealership to buy a new car, and you'll be offered a multitude of options. If it's a BMW you're buying, however, there's a twist: you can walk out of the showroom and change your mind later. Perhaps you'd really prefer the poplar interior trim to the brushed aluminum. Or maybe those retractable headlight washers would be useful after all. Your BMW dealer will be happy to oblige with as many changes as you care to make, until a cutoff point: six days before your...
...only is it a handy marketing device--"our cars are tailor-made," BMW's chief executive, Norbert Reithofer, can boast--but it's also profitable. BMW customers, it turns out, often have second thoughts. And when they do, they invariably add ever pricier accouterments. The company says customers change their orders more than 1 million times a year. BMW doesn't break out details of the additional revenue, but given the profit margins on many add-ons, "it's like a big dollop of cream on the cake," says Peter Schmidt, a British-based auto-industry consultant...
...beginning of the end of its life as an oil producer. Without new finds, output is expected - optimistically - to halve in the next 20 years and stop in 30. And oil's legacy? A country that ranks 124th on the human-development index, but where Hummer and BMW dealerships thrive. Libreville itself has ranked among the Top 10 most expensive cities in the world for most of the past 20 years. But beyond these privileged circles, there is little evidence of a trickle-down effect. Opposition leader Pierre Mamboundou says his party, the Gabonese People's Union, figures that...
...three years ago and now is general manager of the Marina Bay Financial Centre, a $2 billion office-and-residential project that is under construction in downtown Singapore. "Lexus could be the most well-made car out there, but it will never be as attractive as a Mercedes or BMW." This ambivalence is perhaps heightened by Singapore's unprepossessing cityscape. Many great metropolises have icons and landmarks like Big Ben or the Chrysler Building. The only physical attributes associated with Singapore are its statues of "merlions," a chimera with a lion's head and fish's body that was invented...