Word: bmw
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Crush Camp, where laypeople get to be part of wine country's fall harvest, is the most sophisticated addition yet to the pantheon of self-improvement weekends for the BlackBerry set. It joins BMW Performance Driving School, Rock 'n' Roll Fantasy Camp and the original wish-fulfillment adventure, the one in which Cal Ripken puts on a convincing face and tells you that you've got a pretty good swing. Only instead of bond traders, Crush Camp is packed with people who take private yoga classes and won this trip at a benefit auction for the Junior League...
...that “The 02138 audience represents the epicenter of the leadership class in America.” And this audience is presumably ready to whip out their checkbooks for the finest in luxury products: eager advertisers who’ve moved into the zipcode include Brooks Brothers, BMW, Wilmington Trust, and Neuberger Berman. “We do different things than the [official] alumni magazine,” said Assistant Editor Gregory R. Atwan ’05. “We don’t do sepia-tinted looks back on the class of 1940. There...
...BMW...
...BMW overtook Mercedes-Benz last year as the car industry's top-selling premium brand. In keeping with BMW's unwritten age limit of 60, production boss Reithofer will replace CEO Helmut Panke on Sept. 1, the day after Panke's 60th birthday. Reithofer obviously has a tough act to follow, since the company expects to top its 2004 record net profit of $2.7 billion. Reithofer has been the keeper of BMW's flexible production system, considered a model for the car industry. The former head of BMW's South Carolina plant, he is more than familiar with...
...wife and children, he lives alone in Cundle Flat-an hour's ride west of Taree. For Williams, the rides with Bramble's group these past two years have been a weekly highlight. It's the camaraderie, he says, and the joy of riding, in his case atop a BMW 1200 GS. Williams has loaded a digital music player with the bands he loved as a teenager-Thin Lizzy, The Thunderbirds-and drinks in their sounds as he goes. "There hasn't been a ride that hasn't been fantastic." Riding life's highway toward the sunset, Bramble's group...