Word: bmw
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...these days the Mercedes star has dimmed. Just ask Lyn Murphy, an IT consultant in Newnan, Ga. She is shopping for a new car to replace her BMW and is sorely tempted by the mid-range Mercedes E-Class model. "If I'm going to spend $40,000 on a car, I want you to know what I'm driving," she says bluntly. Yet Murphy, 42, has a nagging worry: she has been reading and hearing about all sorts of reliability problems afflicting recent Mercedes models, from engine failure to unsightly brake dust. "All my life I wanted to have...
...company's biggest acquisition, the $36 billion purchase of Chrysler Corp. in 1998, remains deeply controversial. The market value of DaimlerChrysler, the combined firm, is about one-third less than when the merger was announced. "They frittered away their cash," says Helmut Becker, a former chief economist of rival BMW, who works as an industry consultant. "If they hadn't, the quality problems wouldn't have come about...
...losing its technological edge. In a blunt letter to Mercedes employees announcing the layoffs, Zetsche wrote that "our costs in all parts of the value chain are significantly higher than those of the best competitors" and that the company was dragging around too much production capacity. Becker, the former BMW economist, contends in a book published last month that the glory years of the German auto industry are history and that as much as 25% of the 800,000 auto-manufacturing jobs in the nation will be cut over the next 10 years as suppliers increasingly shift production abroad...
...makeover, seven new vehicles in the past two years, from the G6 to the GTO, that emphasize style and higher performance. Yet the brand remains a problem for GM; it isn't cool like Toyota's Scion, prized for its reliability like Honda or renowned for its engineering like BMW. Not even Oprah's giveaway of 276 G6 sedans to her TV studio audience, which generated a trunkload of press, did much to lift sales...
...eight-year-old and a four-year-old who don't have a father because someone screwed up." ERSM's Dubai-based managing director, Simon Crane, says the front and rear cars were not armored because there was no garage in Baghdad capable of correctly armor-plating a BMW. "Hindsight can be a terrible thing," says Crane, who served as a British Army officer from 1988 to 2003. The men in the convoy applied "exactly the correct fire solutions," he says. "And when the incident was over, they dealt with their comrades and moved on." The existence of the video...