Word: bmw
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Eagerly seeking out this big-ticket clientele, corporate sponsors like Rolex, BMW and even Harrah's Trump Casino in Atlantic City, N.J., have jumped in and ponied up backing for teams and tournaments. This year Shearson Lehman/ American Express put $250,000 into sponsoring polo, says Marketing Director Cathy Stewart, "because it is changing from an elite to an upscale audience." TV has come acovering. The first major network broadcast, of a Long Island tournament, will be shown on NBC-TV in three weeks. And the sport has its own magazine...
Determining whether a car is a well-forged clone can take hours. "It is really an art," says Dennie Huggins, field-operations chief for the National Insurance Crime Bureau, which has tracked cloned cars in all 50 states and reports that counterfeiters usually target high-status rides like the BMW X5 and General Motors' Cadillac Escalade and Hummer. And since not all state vehicle databases are linked, thieves can retitle cars with the same VINs in multiple states without setting off alarm bells. All of which makes buying a used car an even dicier proposition. --By Brian Bennett
...successive British governments, the firm long failed to control its labor relations or its costs, and the quality of its cars was so uneven that they became the butt of national jokes. There was a glimmer of hope in the 1990s, when the firm was acquired and run by BMW. The German luxury automaker invested in a new premium model, the 75, but it didn't sell well. Jay Nagley, managing director of British consultants Spyder Automotive, says it was beautifully engineered, "but too Old World. It was a German engineer's idea of Britishness." In 1999, its last year...
...tough, though. The industry is plagued by overcapacity and price wars. PriceWaterhouse- Coopers estimates that, despite growing demand from emerging markets such as China, manufacturers have the capacity to build about 20 million more cars annually than they currently produce. But Mercedes' German rivals in the luxury class, BMW and Audi, are thriving, as are several mass-volume Japanese manufacturers, including Nissan. And Renault, for one, is a prime example of an automaker that's reinvented itself. It took years for the formerly state- owned French company to shake off a reputation for shoddy quality it acquired in the 1980s...
...play a nice girl from Connecticut. Is that you? I like to think that I'm a nice girl, but I was very angry growing up in Darien [Conn.]. The girls were very nasty. It was like, "Your dad drives a Hondayou're poor. My dad drives a BMW...