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...fact, a month after the assassination of former Prime Minister Rafiq Hariri, the Lebanese anti-Syrian opposition is in disarray. It has no clear leader. The Cedar Revolution can rally thousands of better-educated, upper-middle-class Lebanese in Martyrs' Square-it is mockingly called the BMW Revolution, locally-but it couldn't stop the reimposition of the pro-Syrian Prime Minister, Omar Karami, nine days after he was forced to resign. And so the Bush Administration finds its hopes for democracy in Lebanon almost completely dependent on the good faith of Hizballah-a wholly owned subsidiary of Iran, which...
...goes at BMW's M School, a two-day fantasy camp where amateurs can indulge their inner Jeff Gordon. Driving schools, offered by Audi, Jeep, Porsche and independent operators like Skip Barber, have grown popular in recent years. For automakers, it's all about branding, creating a vacation-like "experience" around a car. Last summer Chrysler extended its Camp Jeep event to California, luring 3,000 folks for two days of off-roading, and Porsche has started a similar program for fans of its Cayenne SUV. BMW runs several programs at its Performance Center in Spartanburg, S.C. At M School...
...over the summer that TheFacebook added Parker to its team. When Zuckerberg learned Parker was looking for a place to stay, he invited him to crash at Casa Facebook. Parker showed up with two earthly possessions, Zuckerberg says: a BMW 5-Series, which he had bought with stock from his second company, Plaxo, and a pair of “ridiculously nice speakers.” That...
King Mswati III of Swaziland has always had extravagant tastes. But as the tiny southern African kingdom sinks deeper into poverty and an AIDS crisis, the latest royal purchases - 10 new BMW X5 4.4i sport-utility vehicles, worth around $800,000, one for each of his 10 official wives - must qualify as a personal best. Africa's last absolute ruler presides over a land where 70% live in destitution and 38.8% are infected with HIV, the world's worst rate. And ordinary Swazis are increasingly fed up with Mswati's gold-plated insensitivity, profligate spending and authoritarian ways, says...
What's a marketer to do if a much awaited product isn't quite ready to be shown off? Send customers to a "virtual showroom" instead, via their cell phones. That's what BMW did last month at the auto shows in Los Angeles and Detroit. With its redesigned 3-series sedan not yet ready for prime time (the vehicle is scheduled to hit U.S. showrooms in early summer), the German automaker handed out cards imprinted with a phone number. Prospective customers could then get a sneak peek at the new vehicle on their Web-enabled cell phones, complete with...