Word: bmw
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...entire economy is growing again. But the vignettes feel like they're attaining a critical mass. METRO Group, the country's largest retailer, for example, forecasts sales will rise 5.5% this year. Porsche sold 60% more sports cars in Western Europe in July than it did a year ago. BMW added 2,100 jobs at German factories to meet an expected increase in production. And an August opinion poll by NFO Infratest showed that Germans were optimistic about the future of the economy for the first time since last September. Consumption is also beginning to inch up. GfK, a firm...
...cliches than we want McDonald's to serve escargots. We just want it to let us live vicariously the lives of wealthy people while also looking down on them. A decade ago, Beverly Hills, 90210 flattered heartland viewers by testing the Midwestern values of the transplanted Walsh family in BMW-and-bulimia Babylon. The O.C.'s outsider premise is both older and more radical: when a poor kid in trouble moves to a pampered enclave, who will corrupt whom...
...just pumped another €500 million into VW's China operation, which he sees as the next promised land for selling low-priced cars. He's skipping the price war his German competitors, BMW and DaimlerChrysler, have waged in the U.S., dismissing what he calls "incentives of mass destruction." That has cost him U.S. market share, but he says it's preserving profit. But now the company best known for the tiny "people's car" is thinking about trucks - big ones. And buses. And diesel engines. Industrial customers want manufacturers to deliver entire, diverse fleets. So Pischetsrieder has been talking...
...commission in 1998--in a competition in which she beat out both Libeskind and Bernard Tschumi--Hadid has at last been getting jobs of a size that match her gifts, to say nothing of her press. There's another contemporary art center in Rome, offices and a factory for BMW in Leipzig, Germany, and a master plan for an enormous science city in Singapore. Her next American project is an art center near the base of Frank Lloyd Wright's Price Tower in Bartlesville, Okla...
...city has built clusters of knowledge-based industries in the software, media and biotech sectors. Hans Estermann, managing director of the Berlin Business Development Corporation, says the city has attracted about 1,500 jobs in the first five months of the year. Among the new arrivals: factories for DaimlerChrysler, BMW and the U.S. electronics giant Motorola. Still, Berlin will have to do a lot better if it is to make a dent in its stubborn unemployment figures. And Stefan Kr?tke, author of Berlin: Metropolis Between Boom and Crisis, is worried that the cuts in the city budget will impact...