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Shopping for a new sports car over the summer, David Beverly found plenty of choices, at attractive prices. Hunting for a sexy machine under $40,000, he surveyed vehicles ranging from Detroit's muscle cars to newer models by Audi, BMW and Honda. What really caught his eye was Nissan's sizzling new two-seater, the 350Z. A mortgage banker from Austin, Texas, Beverly loved its specs: a powerful engine, modern design, solid engineering and a price around $36,000, with all the trimmings. After reading raves about the vehicle, he says, "I knew I had to have...
Perhaps we shall see a separate line at the department of motor vehicles for Lexus and BMW owners, and Marshall Field's will usher the preferred children forward to see Santa, and there will be a platinum section of Central Park, and why not a gold-club voting machine for people who pay more than $100,000 in income tax, and a concierge-class birthing room at the hospital--pay extra for same-day delivery. But before we get there, consider the cost...
...much as $4 million for five weeks of summer ads. But are they pushing the limit with moviegoers? Even some ad people are nervous. "It's a very delicate place to advertise," says Alex Bogusky, creative director for Crispin Porter + Bogusky, an agency in Miami that created prefilm BMW commercials. "People have paid money to go see a film. You can do real harm. You show up as an uninvited guest." --By Heather Won Tesoriero and Kate Carcaterra
...spin it off next year. But Demel's move could be a watershed for the auto industry. As major carmakers sell more specialty cars, such as convertibles and four-wheel-drives, they are contracting out more of their manufacturing--even design and assembly--to suppliers like Magna Steyr. BMW has agreed to allow Steyr by 2004 to assemble its X3 "sports activity" vehicle--the first time BMW has let another firm assemble its cars...
...sustainable alternatives to materialist culture described in her new book Sustainable Planet: Solutions for the Twenty-first Century. These included, among other things, parking the gas-guzzling SUV in the garage and retreating in one’s electric car (or, her favorite, the hydrogen operated $100,000 BMW 750 class) to a safer place of simplicity and community—a place where one spends less than $100 on holiday celebrations, uses green cleaning products, eats organic foods and celebrates a generally happy and fulfilled life. As Schor’s personal bumper sticker reads, “More...