Word: bmw
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...hectare site, a sort of Singapore Silicon Valley scheduled to take 20 years and something like $15 billion to complete. The diversity of her projects springs from Hadid's ability to marry florid form to nuts-and-bolts function, as in the Leipzig car plant for BMW: Hadid has designed the building around its product. "The entire work force will have to move through one zone to their respective parts, the cars also going through it. There is no split between management, design, manufacture. It's a new work landscape that ends the blue collar-white collar divide. You will...
...lunchtime at the Whole Foods supermarket in Plano, Texas, as artist Raquel Brownfield, 57, pulls into the parking lot in her red BMW roadster. She is about to enter foodie heaven: a grocery store brimming with everything from fresh organic produce and dried beans to slabs of hormone-free beef and boysenberry pies. "I usually go in thinking I'm going to spend under $30," says Brownfield, who visits the store a couple of times a week, "but I spend between...
...IASB lead. THE BOURSE Merging The Seven Seas In a dramatic about-face, the European Commission allowed Carnival's $5.5 billion hostile takeover of P&O Princess cruise lines. This reversal comes one month after an E.U. court made it more difficult to block deals. Engine Doubles Germany's BMW and France's Peugeot joined in a ?750 million alliance to develop and build motors for their smaller cars. The venture could turn out 1 million engines annually. Spanking The Banks U.S. Senate investigators testified that Citicorp, the top U.S. bank, and J.P. Morgan Chase helped Enron hide more than...
...Fields faces challenges that he never had at Mazda. He is taking over from the veteran Wolfgang Reitzle, a former BMW honcho respected for his product-development and engineering acumen. Analysts say Jaguar would not be in the black without Reitzle's insistence that the automaker not skimp on such engineering details as the six-speed gearbox in the S-Type. Some Ford watchers, though, say Reitzle's departure was timely. "Wolfgang was great on the brand side, but he was always banging heads against people on the cost side of the business," says analyst Scott Hill of Sanford...
...Fields has few options. The luxury market is getting ever more crowded as automakers, competing for the business of baby boomers entering their peak buying years, launch a slew of new models. Analysts estimate that margins on PAG brands now hover around 1%--compared with almost 9% at BMW--and that narrowing the gap will be a critical factor in how long Fields lasts in this job. At Mazda, he says, "I was very clear about confronting reality, focusing on accountability and execution." It's a game plan he hopes will work as well in London...