Word: bmw
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...group's London headquarters. His mission: to increase PAG's net income ninefold, from an estimated $250 million to $2.3 billion by 2006. Achieving that goal will be no lay-up. With the exception of Jaguar--up 12%--PAG's sales were anemic last year compared with those of BMW, Lexus and Mercedes-Benz, which sizzled with hot offerings. PAG's sales are up so far this year, but its British vehicles still lag in quality: in the most recent "initial quality" survey by J.D. Power and Associates, Jaguar ranked 19th, behind Chevrolet and Pontiac; and Land Rover, at 32nd...
...next best thing to slave labor as they were willing to work tirelessly for almost no money as part of their spiritual training. Female acolytes ready to have sex with Zen Center's new master were another perquisite of Baker's office. Driving a white BMW and consorting with the likes of Jerry Brown and Linda Rondstadt, Baker grew increasingly out of touch with the center's early, earthy spirit, and ever more adept at concealing or justifying his behavior with an arsenal of Zen-style obfuscations and semantic tricks...
Hyped by a seductively surreptitious $35 million marketing campaign, a new version of the Mini hit U.S. showrooms last week with a base sticker price of $17,000 that echoes the spirit of the original (1960 price: $1,700). The new Mini is produced by BMW, which bought struggling Mini maker Rover in 1994. The standard Mini has always been underpowered, but auto critics are raving about a zippier new 163-h.p. version, available this summer. Want electronic navigation or a six-speaker CD player? No problem. Personalize it with 100 color and trim combinations, from shift knobs to stripes...
...BMW had planned to ship only 20,000 Minis to the U.S. this year. But it says its cheeky ads have generated more interest than even a production increase could satisfy. In that case, the worst thing about the Mini may be the wait...
Just beyond the last checkpoint, where Georgian Interior Forces yet again register visitors, a black BMW waited on the beat-up road. It belonged to Aslanbek, a self-described Chechen refugee and representative of the inhabitants of Duisi, the largest village in the Pankisi Gorge, a remote Georgian valley that hit the headlines in February after the U.S. announced it was an al-Qaeda base area. "Welcome to Duisi," he said, asking two journalists the purpose of their visit. To discover why Washington was so worried about the Gorge, we answered delicately. "No one here will answer that question...