Word: bmw
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...breed entirely. Rolled out to great acclaim at the Detroit Auto Show last week, this luxury sportmobile may not exactly be elegant. But not since I drove the limited production BMW Z8 roadster last summer have I been behind the wheel of a car that prompted so many oohs and ahs, and not a few Wows - including one from yours truly when I punched it on the FDR drive just minutes later...
...helicopter. Born to Swiss parents in Zurich, Lutz has always moved back and forth between Europe and the U.S. He smashed his uncle's Ford coupe into a wall at age eight and walked away from a helicopter accident in 1991. He started at GM in 1960, cruised through BMW, lodged at Ford and then landed at Lee Iacocca's Chrysler in 1986. Lutz has become legendary in Detroit for his fearlessness, whether he's flying or driving fast or giving executives around him the straight talk. That's one reason he never became CEO of Ford or Chrysler...
...seem to matter much. "Price is the last refuge of the marketer. It's what you sell when you don't have anything else to differentiate you," says Howe. "If prices were all that we cared about, we'd all be driving Hyundais." As Jobs likes to point out, BMW and Mercedes-Benz occupy a similar niche in the automobile market, but no one dismisses them as niche players...
HELMUT PANKE Car Guy The ultimate driving machine soon will have a new master. Panke, 55, was named CEO of BMW after Joachim Milberg announced he would retire in May 2002. Panke, now the CFO, has been with BMW for 19 years; in the 1990s, he was head of U.S. operations. He plans to retain BMW's strategy of staying small--and profitable--unlike larger, ailing competitors such as Ford...
...Mini Cooper S Car designers have chosen one of two roads over the past few years: make vehicles more like trucks, or mine the archives and pull out, say, the VW Beetle or the faux-retro Chrysler PT-cruiser. But reintroducing legends can be sticky. BMW got it right with the Mini Cooper Series. The Cooper S is almost as preposterously cute as its gutsy little '60s forebear. The outsize head lamps, the twin exhausts under the middle of the back fender and the squat little body mark it as a mini from the front and back. It's only...