Word: bmw
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...MINI COOPER S Car designers have chosen one of two roads over the past few years: make vehicles more like trucks, or mine the archives and pull out, say, the VW Beetle or the faux-retro Chrysler PT-cruiser. But reintroducing legends can be sticky. BMW got it right with the Mini Cooper Series. The Cooper S is almost as preposterously cute as its gutsy little '60s forebear. The outsize head lamps, the twin exhausts under the middle of the back fender and the squat little body mark it as a mini from the front and back. It's only...
...BMW, THE HIRE In five short online films by directors including Ang Lee and Guy Ritchie, a chauffeur undertakes different missions. The common thread: spare story lines, action, high production values...oh, and the car. BMW aimed the pricey campaign at computer-addicted upscale buyers. For everyone else, it was reason to shell out--for high-speed Internet hookups...
...fear that Kirch Media, the German company that will control worldwide TV rights for the next 100 years, will use racing to boost its ailing pay-per-view channels. These carmakers, who sponsor racing in return for advertising reach, want to protect against that. So Ford, Fiat, Daimler-Chrysler, BMW and Renault have proposed an as-yet-unnamed rival racing circuit, to debut when team contracts are up for renewal in 2008. Kirch spokesman Hartmut Schulz insists, "Carmakers know they would not have a strong platform with a second series." But an industry insider says the automakers are "deadly serious...
...maybe it's just a souped-up skateboard, but the elegant blue-and-black StreetCarver boasts a high-tech suspension system, inspired by BMW's 5 Series sedans, that lets riders tilt their boards sharply into curves without losing their center of balance. The 30-in. fiber-glass-and-plywood deck helps absorb shock, while extra-large wheels, mounted on flexible aluminum axles, provide added stability. Air bags not included...
...INVENTOR Stephan Augustin, BMW Design Team --AVAILABILITY Now, for $495 --TO LEARN MORE Visit streetcarver.com...