Word: bmw
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...latest technologies. That meant that if you were a small independent, you would have to merge--or face the Darwinian consequences. So Daimler coupled with Chrysler, Renault bought Nissan, Ford scooped up Volvo, and everybody mused that it was just a matter of time before the biggies gobbled up BMW and Honda, and maybe even Porsche. Yet here we are in 2001, and among the most successful players in the auto industry are...BMW, Honda and Porsche...
...BMW headquarters in Munich, you would never know there was a downturn. First-quarter sales set records, and April sales soared 30% over last year's numbers. In North America, BMW overtook Mercedes for the first time. BMW executives have announced a plan to expand their selection to 76 models from 70. They expect to sell 200,000 units, up from 189,423, and increase their share of the luxury-car market. "I cannot recall ever having seen such a clear correlation between size and success," BMW chairman Joachim Milberg wryly told a Detroit audience. "At the moment, it seems...
...market niches and still provide high-quality, sexy cars that people aspire to own? Mike Flynn, an auto expert at the University of Michigan, observes that new technology is only one of the elements--including styling and reliability--that make a car attractive. "Companies like BMW and Honda," he says, "offer products that keep them successful." So does Porsche, where sales are soaring 16% so far this year. It produces a mere 48,815 cars a year--but at an enviable 11.9% profit margin...
...BMW is charged up and I'm off to the office for the first time in six months. Fortunately, the car remembers the way and navigates the traffic while I chat on my video pda with my brother who's vacationing at the Lunar Hilton. (The reception is fuzzy. Network congestion...
...like a Maserati: looks great, but every time you take it in for an oil change, they have to take out the radiator," says Lorne Lanning, CEO of Oddworld Inhabitants, who led his Oddworld game from PlayStation to Xbox in mid-development. "The Xbox is more like a BMW...