Word: bmw
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...looked down the highway waiting for my opportunity. The flow of traffic lulled, and I sprinted across the three lanes to the highway's dividing island. I checked again, and I ran across the three remaining lanes. I reached the other side of the strip just as a BMW jetted by and honked at me in annoyance...
...Though Europe clearly offers new licensing opportunities for its own firms and foreign ones, it still cannot be viewed as one big market of 370 million undifferentiated consumers. Cultural and language barriers are very much a factor in consumer choice. And some brand images vary from country to country. BMW cars, for instance, aren't considered to be particularly top of the line in Germany, but are considered luxury cars in much of the rest of the world. Rovers are commonplace in Britain, but they are seen as classy foreign imports in Southern Europe. There is not even pan-European...
BRAKING CAR THEFTS Steering-wheel locks like the Club are nifty anti-theft devices, except for one problem: a skilled thief can cut through the steering wheel where they are attached, remove the lock and drive off in your BMW. The new Autolock from Lawman Order Corp. ($50, available at the site unbrakeable.com tries to solve this problem by attaching to the brake pedal, which is much harder to sever. Then again, with the steering wheel untethered, a thief might try to drive the car anyway and smash your Beemer into a tree. Oops...
...Prestige--the big circular driveway with the BMW parked in front says...
RISK TO SELF: Moderate. Could have hurt their backs pushing the stalled BMW, but had bodyguards in an accompanying...