Word: bmw
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...looking backward, it is not clear why. Maybe the baby boomers, grown thick in the waist, were bored with being sensible. Without any question--the brief dawn a few years ago of the tiny, puppyish Miata sports convertible aside--cars had grown tedious and indistinguishable. A Lexus or a BMW or a Mercedes said, "I've got mine, and I'm rich." A Volkswagen Golf or Ford Escort said nothing whatsoever. Did we need talking cars? Apparently: a Jeep with a mountain bike or kayak rack bolted to the roof said, "I'm doing the Ironman next month." You have...
Perhaps you've seen the new television commercials touting the fact that James Bond, in the new movie "Golden Eye," drives a BMW. Yes, that such a pillar of British sensibilities drives a German car is meant to strike us as positively revolutionary...
...Bond given in to complete commercialism? You bet your Walther PPK. The BMW appears just for show, and a fat American CIA agent does most of the driving. But product endorsements aren't limited to German cars--a bottle of Smirnoff Vodka just happens to end up on a certain Russian desk, label turned conspicuously outward...
...world's richest man, Bill Gates, and the world's luckiest hooker, Divine Brown, are both doing commercials for Brazilian TV. Brown, who was "discovered" while working in a white BMW, is promoting Valisere lingerie. "If you don't want your man looking for someone else," she says in the ad, "If I were you, I would use Valisere." Gates is shilling for Unibanco's online personal-banking services. "Wish my bank had thought of that," he says. Only one of them is doing it for the money...
...British loveboat and one-man charm school HUGH GRANT, for reasons best kept to himself, visits the seediest stretch of Sunset Boulevard in Hollywood and invites working girl DIVINE BROWN a.k.a. Pancake a.k.a. Stella Marie Thompson into his rented BMW. They strike a deal that entails his giving her, among other things, $45. At about 1:45 a.m. the local constabulary interrupts. "I did something completely insane," says Grant later. Around the world, people agree. Day's Big Rumor: Brown...