Word: bmw
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...book, there is nothing particularly yuppie about the story, aside from its audience and the vast quantities of coke that the narrator, better known as "you," consumes through the fast-turning pages. No one in the story works on Wall Street. No one has a VCR, drives a BMW or listens to CDs. In fact, the protagonist, who in the film has a name, Jamie Conway, works as a fact-checker at a magazine modeled on the stodgy old New Yorker. Even his best buddy, the flashy Tad Allagash (Kiefer Sutherland), is in advertising--not investment banking--although he certainly...
...supposed to go monthly by 1990 and ultimately grow to 1 million subscribers. Can it? Executive Vice President Marc Liu reports that direct-mail solicitations have brought a high 5% return rate. The first issue contains 77 pages of paid advertising, including such blue chips as Cadillac, BMW and Volvo. And, of course, there are the current census projections: by 1990, more adult women will be over 40 than under. Says George Hunt, ad manager for Chrysler: "They've got it all together for the over-35, upscale woman...
Black leaders do not expect to see many extra police patrolling the beat in their districts. The L.A.P.D. has refused to make public how its forces are allotted. Councilwoman Gloria Molina claims that the department assigns police equally, whether the crime is the theft of a BMW in West Los Angeles or the killing of a black youngster in Watts. She has attached an amendment to the city budget to force Police Chief Daryl Gates to reveal his formula for deploying his forces...
Luxury cars, once a bargain during a tour of duty in West Germany, are now beyond the reach of all but high-ranking officers: the Army registered only 136 BMW owners this year, compared with 1,044 in 1985. The 2 1/2-year waiting period for a Mercedes-Benz has shrunk to six months. "Canceled orders used to be simply unheard of," says Gottfried Plangg, of the firm's NATO sales division. "But now everybody's nixing orders placed when the dollar was high...
...automobiles. With East Germany showing some independence recently, the Kremlin sees these missiles as a way of strengthening ties with the East Germans. Given that the missiles accelerate from 0-to-Mach 1 in an average of 30 seconds, the new line of East German cars should blow the BMW's off the Autoban and improve the self-image of socialists, whose last automotive offering was the Yugo...