Word: bmw
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...year-old undergraduate in business at the University of Southern California, should know the real thing when he sees it. After all, he has been transformed from a pre-natal Yuppie to true breed since he developed the hat. "I drink Perrier, drive a BMW, and don't have an American Express Card, but I'd like to," he says...
Neither are Butler and Laffey, who because of unfortunate phrases on their ads, including "Date a man with a trust fund and a BMW" and "Have a date without the girl going through EMV analysis," have learned a hard lesson about advertising...
...Business School students have decided that they should make it easy for Wellesley College women to "date a man with a trust fund and a BMW...
...West German luxury automakers, BMW and Daimler-Benz, have avoided giving any ground on their U.S. prices. Instead, the car companies claim to have compensated for the dollar's rise by providing American customers with extra features at no additional charge. For example, BMW's 735i model, with a base price of $36,880, this year includes a larger engine and a more advanced braking system. "Normally, a redesigned car model would go up 8%," says Stephen Houston, sales manager at a dealership in Santa Monica, Calif. "But you can buy a 1985 BMW with more features for roughly...
Americans used to buy expensive cars at bargain prices in Europe and then ship them back to the U.S. But that practice declined in the late 1970s, when the slumping dollar drove up the price of a Mercedes-Benz, Porsche or BMW. The dollar is back, and so are the car importers...