Word: bmws
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Dates: during 1980-1989
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That overseas prowess is not dependent solely on sales of such consumer products as BMWs and Bordeaux wine. Other important export categories range from chemicals and pharmaceuticals to industrial machinery and office equipment. Europe's proudest achievement, perhaps, is its new prominence in aerospace. Airbus, the aircraft consortium backed by the governments of France, Britain, West Germany and Spain, has emerged as a major competitor to America's Boeing in the passenger-jet market. Last month Europe confirmed its successful lift-off in the space market by hoisting two communications satellites into orbit atop an Ariane rocket. While...
...segregation of this Black lower-class was clear to me when I visited Spelman College, a prestigious Black women's school, and the adjacent Moorhouse College for men. I saw the manicured yards and red brick buildings of Harvard, parking lots packed with Porsches and BMWs, and students in designer outfits...
...College was becoming more conservative, showing that even cloistered Harvard cannot avoid nationwide trends. Students no longer looked back longingly to the radicalism of the sixties; instead, they looked forward to their first BMWs...
...casebook study in how, with patience and the proper strategy, a foreign company can penetrate the allegedly impenetrable Japanese market. For more than 20 years prior to 1981, BMW had sold a few thousand cars annually through a network of 33 dealerships owned by a Japanese company. The BMWs were almost casually displayed in large showrooms that also contained such disparate products as imported cameras and audio equipment. Convinced that sales could be much higher, BMW made the bold decision to buy the dealerships and start a full-scale Japanese subsidiary. The company chose Yoji Hamawaki to direct...
...members of this newly defined species can best be spotted after 9 p.m. in gourmet groceries, their Burberry-clothed arms reaching for the arugula or a Le Menu frozen flounder dinner. In the parking lot, they slide into their BMWs and lift cellular phones to their ears before zooming off to their architect- designed houses in the exurbs. After warmly greeting Rover (often an akita or golden retriever), they check to be sure the pooch service has delivered his nutritionally correct dog food. Then they consult the phone-answering machine, pop dinner into the microwave and finally sink into their...