Word: bmws
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...young people, and she's as committed to raising consciousness as she is to having fun. "I try to slip in a few lines about something serious. But I'm not a preacher," says Latifah, a.k.a. Dana Owens. As she chants in her hit song Latifah's Law, "BMWs and gold rope chains don't impress me, won't get you closer to the point you could undress me." The name Latifah, she notes, is Arabic for delicate and sensitive. As for calling herself Queen, "it has nothing to do with rank. I believe all black people came from...
...foresee a small clearing in the thickets: as the baby boomers age, their pursuit of rugged outdoor activities like white-water rafting and hiking the high trails is likely to decline. But Park Service officials expect the more accessible locales to increase in popularity as boomers take to their BMWs and Tauruses with a vengeance, clogging the outback roads and sullying woodlands air. "The day is coming when not everybody who wants to get into the parks will be able to," warns Patricia Schifferle, a regional director of the Wilderness Society. "It will be like a sold-out rock concert...
Marketers are confounded as they try to reach a generation so rootless and noncommittal. But ad agencies that have explored the values of the twentysomething generation have found that status symbols, from Cuisinarts to BMWs, actually carry a social stigma among many young adults. Their emphasis, according to Dan Fox, marketing planner at Foote, Cone & Belding, will be on affordable quality. Unlike baby boomers, who buy 50% of their cars from Japanese makers, the twentysomething generation is too young to remember Detroit's clunkers of the 1970s. Today's young adult is likely to aspire to a Jeep Cherokee...
...acquired a more presentable face. The humiliating restrictions of petty apartheid have largely faded away. A sizable black middle class has sprung up, bringing with it consumer power that has not escaped the notice of white merchants. "Buppies" live in handsome Soweto neighborhoods like Diepkloof and drive their BMWs to work each day. Black businessmen make deals over lunch at trendy restaurants while being served by scurrying white waiters. Compared with blacks on the rest of the continent, many in South Africa live well. More, of course...
...Kempinski Hotel in West Berlin, an American newspaper reporter assured me that "once these people have spent a month or two crossing back and forth and been blinded by the lights and BMWs of West Berlin, that will be the end of all the talk about a new socialism." My colleague might turn out to be right -- he has a pretty good track record in this part of the world. Still, the words of the East Berliners -- and more important, the intensity of feeling behind them -- left a deeper impression...