Word: bmws
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...parents. "Some people like to dress their kids up and parade them around for presentation," says Esprit President Douglas Tompkins. In fact, a well-dressed child may be the ultimate status symbol. Observes Dal Dearmin, a vice president at the advertising firm of Quinn & Johnson/BBDO: "Kids are the BMWs of the '80s." If upwardly mobile parents see things that way, the market for $400 dresses and gold-plated cribs may keep right on growing...
...hall, Kendall's four-year-old sister Katie chirped, "Un, deux, trois . . ." mimicking the accent of her Parisian instructor. Elsewhere around Creme de la Creme, 150 other tots and toddlers grappled with art, music, French, math, gym, reading, science and social studies until mothers and fathers in Volvos and BMWs came to pick them up. "There's a lot of competition out there," said Debra, looking ahead to the school and college years. "It can't hurt to give them an early start in education...
...town where life imitates screenplays, business resembles B war movies. Every morning baby moguls strap themselves into their BMWs and zoom off to wage battle and make deals at the studios...
...would translate to DM 2,093; today's base pay of $1,437.60 will get DM 4,098. The soldiers have been quick to respond to the hike in local purchasing power: they spent nearly $60 million last year on video equipment, and new BMWs and Porsches have replaced secondhand cars in many mili tary parking lots. Says Specialist 4 Steven Frank of the 8th Infantry Division: "Guys are coming in on Friday and saying 'Get showered, we're going to Paris for the weekend.' We can afford...
...City's Vertical Club and the New York Health & Racquet Club, suburban Washington's Sporting Club, Houston's Texas Club, the San Francisco Bay Club, West Los Angeles' Holiday Health Spa-the club has a clientele of well-to-do professionals, whose Jaguars, Mercedes and BMWs crowd the underground garage...