Word: boac
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Dates: during 1960-1969
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...BOAC commercial on U.S. radio stations last week...
Better, indeed. In half a dozen.American cities this month, British Overseas Airways Corp. began promoting a $350 round-trip air excursion to England that included more than the usual palace-to-pub tour. BOAC's 13-day "The Beautiful Singles of London" tour offered Yankee tourists the added incentive of meeting three "scientifically chosen" British dates at airline-organized cocktail parties. There was even more in store for those who signed...
...West End musical or play, and free admission to eleven dizzy discotheques and five dance halls. Ticket holders would also be entitled to hotel reservations, private bath and "full English breakfast," though it was not promised that the "scientifically chosen" date would share those. Surprisingly enough, the seemingly irresistible BOAC tour did not get off the ground...
...failure was hardly the fault of BOAC's U.S. marketing manager Eric Engledew, 49, a happily married father of two who conceived the idea. His strategy was simple. By tapping the lucrative American singles market, capitalizing on the now well-established computer dating craze in the U.S., and wrapping it all up into a package tour of a foreign country where the girls all speak English, BOAC could earn a bigger slice of the transatlantic air trade it has to share with American carriers...
...profitable high-density routes, Eagle got hand-me-downs; it was authorized to fly to such secondary tourist centers as Rimini and Gerona. The government really plucked Eagle's feathers when it decided to ferry troops overseas aboard R.A.F. VC-10s instead of Eagle planes. Finally, when BOAC complained that Eagle was trying to turn a low-rate, special-tour authorization to the Caribbean into a regular run, the licensing board revoked Eagle's authorization to fly there. It thereby wiped away $5,000,000 in annual revenues for the airline. Hambros Bank Ltd., the prestigious London banking...