Word: boac
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Dates: during 1960-1969
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Many did just that, to the delight of travelers. Pan Am, TWA and Alitalia were selling $299 round trips between New York and Rome. BOAC offered a $260 fare between New York and London; Air Canada came in with $282 between Montreal and London. KLM announced its intention to reduce fares by nearly 50% from North America to Eastern Europe...
...hopes of meeting greater risks profitably, Lloyd's underwriters have increased their premiums and are aiming at leadership in new coverage. Underwriters have been meeting with executives from Pan Am, TWA and BOAC, which are seeking insurance for their new jumbo jets. What Lloyd's needs most is rich new members to cover its risks; its scouts are out scouring the golf courses and grouse shoots to get them. This year the governing committee accepted the first 16 underwriters from outside the Commonwealth. Next year the "governors" will bend tradition even more. For the first time...
...BOAC talked a New York agency, Arthur Frommer's $5-a-Day Tours, into handling the bookings, and scheduled the first flight for Nov. 1. Launching their advertising campaign, BOAC officials sat back to watch Britain's balance of payments deficit turn into a surplus. "We hope," a spokesman said, "that the accent is on entertainment rather than...
Actually, the accent was on criticism -most of it from members of Parliament, who have a proprietary interest in government-supported BOAC. "A bunny club airline," groused Peter Bessell, a Liberal from Cornwall. "BOAC says such a project will earn dollars for Britain, but some might argue that prostitution does the same thing." Kenneth Lewis, a Conservative from Rutland and Stamford, threatened to take the matter before the House of Commons and treat it as an affront to British maidenhood. "A British girl," he thundered, "is perfectly capable of making her own dates-and so are American men." The Sunday...
Completely undone by the unexpected publicity, BOAC last week abruptly canceled the controversial flights. It was all just as well. Despite attractive advertising, only two Americans had signed on to swing with the beautiful people in London, the airline admitted, and both of them were women...