Word: boac
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Dates: during 1970-1979
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...Frankfurt, v. $442 now for 17 to 28 days and $372 for a 29-to 45-day ticket. The fare would apply to passengers of all ages, un like the similarly priced youth fares that Lufthansa and a number of other lines introduced earlier this year. Britain's BOAC may counter with a January-to-March fare of about $150 round trip between New York and London. Other foreign carriers are working out their own open-rate fares, but will probably wait for a move by Lufthansa- and for the new confusion over exchange rates to subside- before announcing...
...their tickets 90 days ahead of time would receive substantial fare reductions. Lufthansa considered APEX to be "too expensive to administer and too difficult to police," as one official of the German line put it. "We're against overcomplicating the situation." Nevertheless, Pan Am, TWA and BOAC may go ahead with APEX fares- partly in order to get sorely needed cash into their coffers earlier than they could otherwise...
...that reason, they are already drawing up advertising campaigns that emphasize low prices rather than the usual pretty pictures of faraway places."It will be a devil-take-the-hindrhost situation," predicts a BOAC executive in London. "No airline will allow itself to be undercut. But nobody will be happy about...
...West Germans hold firm to their refusal, as most I.A.T.A. members expect them to, some other airlines plan to put the proposed I.A.T.A. fare structure into effect anyway. But few executives believe that it would last for long. "Outside I.A.T.A., it is a gentlemen's agreement," says BOAC Canadian Marketing Manager Zachary Clark. "It would be hard to police, and the 'gentlemen' part would be put under a pretty severe strain...
...capitals without their having the faintest notion of why he had come. During Morocco's recent abortive coup, he offered King Hassan's enemies military aid before he even knew what was happening or who the rebels were. Then came last week's capture of a BOAC jet and the kidnaping of two of its Sudanese passengers. Gaddafi is young, dedicated, naive and, some say, irrational as well. He certainly is as impetuous in his personal life as in state affairs. Smitten by two Libyan girls, Devout Moslem Gaddafi married them both...