Word: boac
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...West End musical or play, and free admission to eleven dizzy discotheques and five dance halls. Ticket holders would also be entitled to hotel reservations, private bath and "full English breakfast," though it was not promised that the "scientifically chosen" date would share those. Surprisingly enough, the seemingly irresistible BOAC tour did not get off the ground...
...failure was hardly the fault of BOAC's U.S. marketing manager Eric Engledew, 49, a happily married father of two who conceived the idea. His strategy was simple. By tapping the lucrative American singles market, capitalizing on the now well-established computer dating craze in the U.S., and wrapping it all up into a package tour of a foreign country where the girls all speak English, BOAC could earn a bigger slice of the transatlantic air trade it has to share with American carriers...
...BOAC talked a New York agency, Arthur Frommer's $5-a-Day Tours, into handling the bookings, and scheduled the first flight for Nov. 1. Launching their advertising campaign, BOAC officials sat back to watch Britain's balance of payments deficit turn into a surplus. "We hope," a spokesman said, "that the accent is on entertainment rather than...
Actually, the accent was on criticism -most of it from members of Parliament, who have a proprietary interest in government-supported BOAC. "A bunny club airline," groused Peter Bessell, a Liberal from Cornwall. "BOAC says such a project will earn dollars for Britain, but some might argue that prostitution does the same thing." Kenneth Lewis, a Conservative from Rutland and Stamford, threatened to take the matter before the House of Commons and treat it as an affront to British maidenhood. "A British girl," he thundered, "is perfectly capable of making her own dates-and so are American men." The Sunday...
Completely undone by the unexpected publicity, BOAC last week abruptly canceled the controversial flights. It was all just as well. Despite attractive advertising, only two Americans had signed on to swing with the beautiful people in London, the airline admitted, and both of them were women...