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...billion to modernize Spain's tourism infrastructure in a bid to fight off competition from sunshine destinations like Turkey and Egypt, which have become more competitive as the euro has appreciated. In Spain's Canary Islands, where tourism represents upwards of 60% of the local economy, the municipal tourism board recently began a series of seminars to help tourism workers cast off their perceived grumpiness; course materials advise cabbies to "ensure your taxis smell nice and don't drive too fast" and remind hotel staff that, "a smile costs nothing and is the most effective welcome...
Italy has taken a more traditional route by boosting advertising. In April, the national tourism board launched a $13 million initiative called "Italia Much More" that seeks to lure tourists from the U.S., Canada and Europe with television commercials replete with dramatic opera music and sweeping aerial shots of Italy's landscapes. "The crisis is tangible for everyone and Italy will suffer," says Matteo Marzotto, the head of the National Tourism Board. "We're in the middle...
...Emotions flew high during the debate and after the final vote on the legislation, with a number of prominent Executive Board members arguing for and against the measure for more than 2.5 hours...
...Bush effort involves that approach, sources said, but in other ways is organized much like a modern political campaign. A national finance committee has been created with 100 co-chairs placed in every state. Some of Bush's oldest and biggest financial backers form a board of directors for the George W. Bush Presidential Library Foundation, chaired by former Bush Commerce Secretary and Texas oilman Donald L. Evans. Members include Los Angeles investment banker Brad Freeman; Dallas hotel developer and former Bush ambassador to Costa Rica Mark Langdale; and Cincinnati-based businessman and Bush ambassador to Switzerland and Liechtenstein Mercer...
Hammonds also said that she hopes the Ad Board Review Committee’s report—which she received March 6—will be presented before the Faculty in the fall...