Word: boardrooms
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Dates: during 1990-1999
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Caring capitalism such as that long practiced in seeming isolation by Ben & Jerry's and a handful of others is boardroom gospel these days. Companies' motives aren't exactly holy. There's plenty in it for them. So just about everyone is giving do-goodership a spin. American Express is feeding the hungry. Alarm company ADT gives away personal-security systems to battered women. Avon Products is helping fund the fight against breast cancer. Kimberly-Clark is building playgrounds in poor neighborhoods. Barnes & Noble promotes literacy. Coca-Cola is sponsoring local Boys and Girls Clubs. Nike, Wal-Mart, Home Depot...
...impressively share the fund-raising crown; Sharon was barely a B-movie starlet when the epidemic began. AIDS awareness has become ubiquitous, and the possible new breakthrough in protease cocktails has somehow become a component of the AIDS industry--perhaps a miracle or maybe just another item on the boardroom agenda...
Finally, after moving up through subcontractors from Tijuana to Taipei in their search for Santa, the kids get to the Manhattan headquarters of We R Toys Inc. They ascend to the top floor, where they've been told the ceo will be found, and knock timidly on the boardroom door. But alas, they find only a group of identical pudding-faced men in pinstriped suits, sitting around an oval table. One of the executives rises and smiles warmly at the kids. "We heard about the personnel problems down at Pure Joy, and do we have a big surprise...
Videoconferencing has moved out of the boardroom and into the den, thanks to this low-priced unit that squeezes a video and an audio signal over regular phone lines. Of course, moving up the technology ladder has its price: with your mug constantly onscreen, you'll need to remember not to roll your eyes in dismay until after you hang up the phone. ($449.99; Creative Labs...
...apologize for these statements and to declare that the corporation would work to stomp out racial discrimination. Ironically, Texaco had instituted a "diversity" program years earlier, complete with company literature featuring multi-cultural groups of smiling employees. Furthermore, Texaco's racial problems were not limited to the corporate boardroom--black employees of all ranks have spoken of harassment ranging from demeaning slurs to having their cars tires slashed...