Word: boardrooms
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Steve Jobs is sitting in the Apple boardroom. Actually, he is slouched like a teenager in one of the cushy leather chairs, his worn jogging shoes resting on the directors' table. The table is very long, very impressive--and very empty. Just Jobs here, wearing shorts and an impish grin. The old board of directors at Apple is history, he says. He's about to leave for Boston, where he'll make that news public, along with a far more dramatic announcement. One more thing, he says, feet still propped up on the executive woodwork--the company's headquarters...
...million account--now held by Young & Rubicam--up for review. That couldn't be more fitting, because the ad wars are turning Madison Avenue into a shelled-out battleground where huge chunks of business are blasted loose and flying around, creating career casualties when they land. At Burnett, a boardroom coup in March toppled CEO Bill Lynch and his protege, Jim Jenness, and restored chairman Rick Fizdale...
...from Mars, Women Are from Venus, Kids Are from Heaven, a parenting book due out in 1998; Daddy's from Mars, Mommy's from Venus; MAFM, WAFV over 50; MAFM, WAFV over 50 Together Forever; MAFM, WAFV over 50 in the Bedroom; Mars and Venus in the Boardroom; Mars and Venus in the Counseling Room; Mars and Venus Single Again. (Why not Mars and Venus for Dummies...
...knew we'd be scattering across America, probably never to see each other again. We aren't kids anymore. Many of us are renting apartments where we'll crash after working 12 hours each day in steely offices lit long after dark. Most are worried that the boardroom, the surgical room or the courtroom will squeeze the life out of us, even as it pays us handily. Almost all wonder how we would keep our innocence, our beauty, our soul. We fear our hearts will...
Caring capitalism such as that long practiced in seeming isolation by Ben & Jerry's and a handful of others is boardroom gospel these days. Companies' motives aren't exactly holy. There's plenty in it for them. So just about everyone is giving do-goodership a spin. American Express is feeding the hungry. Alarm company ADT gives away personal-security systems to battered women. Avon Products is helping fund the fight against breast cancer. Kimberly-Clark is building playgrounds in poor neighborhoods. Barnes & Noble promotes literacy. Coca-Cola is sponsoring local Boys and Girls Clubs. Nike, Wal-Mart, Home Depot...