Word: boardwalks
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Dates: during 1980-1989
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...contrast, Atlantic City has benefited enormously from its proximity to the residents of New York City, 100 miles to the north, and to more than 50 million other people living within 300 miles of the city's famed Boardwalk. That is five times the size of the market the casinos of Las Vegas can draw on for regular customers...
Once in the casinos, from the glittering Golden Nugget to the garishly ornate Caesars Boardwalk Regency down the street, the visiting gamblers can be seen pressed six and eight deep against the gaming tables; at every wall, hordes of people furiously feed quarters and dollar coins into slot machines, sometimes operating two capricious bandits at a time...
...comparison with depressed Vegas, the Atlantic City casinos are booming. Since 1978, when gambling was made legal, nine casinos have opened on the four-mile-long Boardwalk, and two more are on the way. Located within 300 miles of 50 million people, and an easy drive from New York, Philadelphia, Washington and Baltimore, Atlantic City draws a less sophisticated crowd than its more cosmopolitan Western rival. Many people come to Atlantic City for only a few hours, in fact, changing clothes in their cars before the evening's show. Others arrive by bus; some 200,000 buses disgorged passengers...
...kind of money we gave Sinatra because we're nice guys," says Resorts Executive Vice President H. Steve Norton. "It pays off for us as a marketing tool. It's better for us financially to have this crowd on our property than in another casino down the Boardwalk...
...Occupying the four choicest miles of Jubail's 28.8 miles of coastline are three man-made lagoons. Two of them are for swimming (one for families and single women and one for single men). The third is for boating. Eventually, the marina will be landscaped with a winding boardwalk as well as shade gazebos and date palms, giving the area the appearance of a Hawaiian resort...