Word: boatful
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Dates: during 1950-1959
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Other businessmen talked of renting a boat for a weekend "fishing trip with the boys," stocking the boat with girls as well as fishbait. By Monday morning, said one fishing host of his client, "you know he'll do anything to help...
Before the doors of Manhattan's Coliseum, thousands of boating enthusiasts queued up for two blocks in a winter rain last week for the opening of the 49th National Motor Boat Show. Eying the crowd's ardor and remembering the sales figures from last year, exhibitors glowed with optimism. Despite the recession, Americans spent a record $2.1 billion on boating in 1958, and the nation's fun fleet grew to 7,330,000 boats-one for every seven families. With the number of active U.S. yachtsmen expanding by 2,000,000 a year (total: 37 million...
Lower Prices. Boatmen displayed new models for every whim and bankroll. Spread over seven acres on four floors were 430 boats, from a 6 ft. 10 in. dinghy to the big craft of the show, Richardson's ten-bunk motor yacht, 46 ft. long and $46,000 high. For the carnage trade there were still costlier craft, including Matthews' 42-ft., double-cabin cruiser at $53,000, and Wheeler's 43-ft., flying-bridge sedan at $55,000. But, more than ever, boat builders emphasized economy to lure more middle-income families, made wider...
Sears, Roebuck promoted a package of a 12-ft. fiber-glass or aluminum boat, 7½h.p. outboard engine and 600-lb. -capacity auto trailer. Price: $477, with only $48 down. Rhode Island's Pearson Corp. showed off its 28-ft., six-berth auxiliary sloop, Peerless Triton, priced at $9,750, and Cape Cod Shipbuilding exhibited its 23-ft. sloop-rigged Marlin cruising sailboat, which has done well in midget ocean-racing. For those who want to use boats as homes, Evinrude motors displayed a prototype expand-at-will, fiberglass, aluminum and wood houseboat that floats on pontoons...
...Boat sellers also freely borrowed selling tactics from the automen, reminded potential customers that most banks give boat loans as easily as auto loans. They also talked up trade-ins as a selling aid. Last year, when outboard motor sales jumped 24% to a record $254 million, dealers took old models as trade-ins on close to half of their new sales...