Word: bobbys
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Dates: during 2000-2009
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...weapons of choice are limited-edition perfumes, male versions of female scents and bath-and-body line extensions. "You need to keep fresh, but you cannot constantly do megalaunches," says Karyn Khoury, senior vice president of fragrance development worldwide at Estee Lauder, which produces the Estee Lauder, Clinique and Bobbi Brown brands and holds global fragrance-licensing rights for designers Tommy Hilfiger and Donna Karan. An entirely new fragrance with a full marketing campaign, says Khoury, can take one to five years to develop, requiring significant investment...