Word: boc
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...most damaging change in GM's 1984 reorganization was probably the dismantling of its two huge, parochial divisions, Fisher Body and GM Assembly. GM created in their place two integrated divisions, now called Buick- Oldsmobile-Cadillac (BOC) and Chevrolet-Pontiac-GM of Canada (CPC). The move may have made financial sense, but it diminished what automakers call brand character by centralizing design and engineering operations...
...Oldsmobile designed, built and marketed autos that were distinct from the other car divisions' products. Now Oldsmobile no longer builds its own cars and contributes little to the design and engineering. For all practical purposes, Oldsmobile is only a marketing division whose purpose is to sell cars made by BOC. "The responsibility for manufacturing a car is about as far from the people who sell it as you can possibly get," says Manhattan auto analyst Maryann Keller. "One of the most poignant things lost in the reorganization was the loyalty of individuals to brands. People missed being part of Olds...
...last boat is not expected home for a good two weeks. At a ceremony in Newport scheduled for May 28, BOC Group, the British-based industrial conglomerate that sponsored the race, will divide $50,000 between the winner of the small-boat class and Jeantot, the large-boat victor...
...race is the BOC Challenge, named for its sponsor, the London-based BOC Group, manufacturers and marketers of industrial gases and welding products. Singlehanded sailing is not new. Britain's Sunday newspaper the Observer used to sponsor a contest called OSTAR, the Observer Singlehanded Transatlantic Race; solo sailors have crossed both the Atlantic and the Pacific in boats as small as 10 ft. Others, including Britain's redoubtable Sir Francis Chichester, have raced around the world from England and back. But the BOC Challenge is the first singlehanded around-the-world race to begin...
Even the organist and the P.A. announcer got into the act, the former establishing a reputation as the best in the majors and the latter bouncing backup catcher John Bocabella's sonorous name off the tiny stadium's cheap steel seats ("Et maintenant, numero 12, Jahn...Boc...a..bellll...