Word: boca
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Dates: during 2000-2009
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...Even death can't separate us, from heaven I will cheer you on," chant the tens of thousands of fans of passionate soccer fans that turn out every week to cheer on Argentina's biggest club, Boca Juniors. Now, the franchise is moving to satisfy this desire to express post-mortem loyalty by opening a cemetery where it promises its most devoted fans burial in the same precinct as its legendary players. Says the club's 1960s ace midfielder Antonio Rattin of the special section of the tranquil, grassy Parque Iraola cemetery outside Buenos Aires opened exclusively for Boca fans...
...small fountain crowned with a shield in the blue-and-yellow colors of the club guards the access to the sector where 3,000 plots have been set aside for die-hard Boca fans in a hectare of land lined with blue and yellow flowers. And on blue-and-yellow memorial walls, small stars are inscribed with the names of fans and football players who have found their final resting place here...
...idea was born because so many fans left instructions before they died to have their ashes scattered on the playing field of La Bombonera (the "candy box," as the Boca football stadium in the city of Buenos Aires is known)," says Boca press officer Laura Acosta. Inspiration also came from a widespread custom of club fans of adorning the gravesites of relatives in other cemeteries with Boca-inspired decorations...
...Boca fans are very passionate," says the franchise's marketing manager, Orlando Salvestrini. "It is an eternal love. Now tomorrow we can all together cheer our club from heaven...
...Fans who buy plots at prices ranging from $1,000 to $4,000 have been promised that grass from La Bombonera's playing field will be replanted at the cemetery. "At least once in their lifetime, Boca fans have to visit the Boca stadium," said Father Jose Luis Monzon when he blessed the Boca cemetery at the opening ceremony last year. "Now they have a place here, and have of course, another in heaven...