Word: boca
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...Boca Raton...
...spirited gambles, Lee Iacocca three years ago had the body of a K-car sent from Chrysler's proving grounds near Detroit to a custom auto body shop in California. There the car was rebuilt into a convertible and secretly shipped back East. When Iacocca drove it around Boca Raton, Fla., in the winter of 1981, it won instant admirers. That limited market survey helped convince him that the potential demand for a revived convertible was bigger than anyone imagined...
Other convertibles were available in the U.S., of course, when Iacocca began cruising around Boca Raton in his custom-made number, but nearly all were prohibitively expensive imports that served mainly as playthings for the rich and as auto-show mouth waterers. The principal exception was Volkswagen's Rabbit, introduced to replace the Beetle in 1980. Crafted by Karmann, 12,114 of the ragtop Rabbits were sold in 1981 (price: $10,000) at a handsome profit. In addition, small customizing companies in states like Florida, California and Michigan have been cutting the steel tops off cars since the late...
When Stockbroker Marina Verola, 29, agreed to pose for the March issue of Playboy both in and out of her pin-stripe suit, it was, she said, "to show that beauty and brains can go together." Her employer, the Dean Witter Reynolds office in Boca Raton, Fla., was apparently not convinced. According to Verola, she informed her employers of the modeling offer last July and was abruptly fired. Then, she claims, Dean Witter lured away her clients with unspecified "inferences and innuendoes." She and her husband Victor, 36, a broker at the same firm, say they shared 125 clients...
...company began opening retail stores, not only to sell such staples as electric typewriters, but also to position it for a move into the fast-expanding personal computer field. In 1980 top management secretly gave the go-ahead to an engineering team, cloistered at a plant in Boca Raton, Fla., to begin designing a small computer (the project was code-named Acorn). Twelve months later, the PC was rolling off the production line. Breaking with tradition, IBM had used many non-IBM components: the TV monitor came from Taiwan, the printer from Japan and the microprocessor from Intel Corp...