Word: bodhi
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...like having the universe as your catalog," says Joe Vitale, who is called a "metaphysician" in the film but whose website bills him as "Mr. Fire" - a marketing consultant with the power to sway consumers with a "hypno-buying trance." "The get-rich-quick parts really bothered me," says Bodhi Tree buyer Harmony Allor . "It's my hope that people won't use creative visualization to obtain wealth for themselves, but in more positive, altruistic ways...
...become the biggest selling item in the 30-year history of our store," says Harmony Rose Allor, a buyer at West Hollywood's popular metaphysical bookshop The Bodhi Tree. While DVDs do well to sell a few hundred copies there during the busy holiday season, The Secret has been selling in the thousands. All this for a low-budget documentary revolving around a centuries-old concept commonly known as The Law of Attraction...
...gained useful knowledge about the show’s much-parodied mustached host, Alex Trebek. According to Petri, Trebek is “more awkward in actual life” than he appears on television. She recalls this enigmatic gem: “Buddha got his enlightenment under the Bodhi Tree, but I get my enlightenment under the clothes tree, in my closet. I go in my closet, and come out of the closet,” said Trebek, according to Petri...
...tree in Bodh Gaya, a town in eastern India, is the holiest place in all Buddhism. According to local lore, the tree is a direct descendant of the bodhi (a type of fig tree) where a prince named Siddhartha Gautama attained enlightenment 2 1/2 millenniums ago and became the Buddha. Today Buddhism is a religion associated with East Asia--with Thailand, China or Japan--where most of the world's Buddhists live. Yet Buddhism began in India at that very spot. The Buddha was born in Lumbini, Nepal, lived in eastern India, attained enlightenment in Bodh Gaya and then wandered...
...their prayer beads and whispering. But as you walk to the back of the temple, you see another tree, even larger, with green metal beams holding up its branches. There is a stone fence around it; a sign says, PRINCE SIDDHARTHA ATTAINED BUDDHAHOOD [FULL ENLIGHTENMENT] ... SITTING UNDER THIS PEEPUL [BODHI] TREE...