Word: bodoni
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Simmons (Powdered Eggs, Wrinkles) uses the broad strokes of Restoration comedy to distance the new book from his former employer. Surnames of staff members on the influential weekly Belles Lettres derive from the nomenclature of publishing and typography. Among the arcana: Jonathan Margin, Virginia Wrappers, Claire Tippin, Lou Bodoni, Xavier Deckle, Ellie Bellyband and Sylvia Topstain...
...that the newly-introduced Table-of-Contents, which brings the contributors off of the musty mast-head, is only the first step in Lampoon president Walker Lewis' drive to reform the layout. McClelland is digging up new type-faces so that the 'Poon can send the stupifying Bodoni back to the Congressional Record. The new look includes photographs, and the full-page ones in this issue are of Harvard's beautiful people." They must have been taken either by W. Laney Thornton, the sole member of the Photographic Board, or by a Leica with a very dry sense of humor...
Once again the paper contained five columns and Bodoni head-line type. These changes coupled with more progressive make-up and traditional eye-appealing, candidate-killing parallelogram head-lines restored the CRIMSON to its intermediate position between the Gutenberg Bible and the Yalie Daily in printing pulchritude...
...fact than fiction on the bill of fare, and the helpings were smaller. Of the ten articles, not one explained a tycoon's secret of success in terms of sobriety, thrift and an 18-hour day. The dowdy "Post Old Style" type was long since gone; clean-cut Bodoni dressed the pages. Up front the hors d'oeuvres included a chatty letters column, with a grateful note from Reader Robert A. Taft, a bitter bleat from a customer who said the magazine stank. (Right, said the editor; it was that new black ink. Printed fine, smelled...
...paper, the managing editor prescribed Cheltenham bold to replace the former New York Timesish condensed type. Cheltenham held sway for 20 years when it was voted to go streamlined with so called Airport. The present Board of Editors have decided to change once more by introducing the more relined Bodoni as part of the Crimson's post-war reconstruction...