Word: bodyspray
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...says Vladi, 22. Then he read the white lettering on the front: DO YOU HAVE WHAT IT TAKES TO BE THE NEXT AXE AMBASSADOR? "I said, 'Yes, I do.'" Vladi sent his résumé to a Web address printed on the thong, interviewed and was hired to join Axe Bodyspray's small army of college representatives who receive a modest salary to promote Axe around campus by throwing parties, handing out products and generating buzz...
...deodorant category by convincing young men that they need to spray their entire bodies several times a day. Thirty-five percent of guys 11 to 24 now wear body spray, according to Unilever. And users go through cans faster than they do deodorant sticks. The financial reality: while Axe Bodyspray is priced slightly higher than antiperspirants--at $3.99 a can vs. $2.76 on average for a stick--it's a lot cheaper than a $50 bottle of cologne. A teen can certainly afford Axe on his allowance...
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