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Word: bodyspray (lookup in dictionary) (lookup stats)
Dates: during 2005-2005
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Usage:

...says Vladi, 22. Then he read the white lettering on the front: DO YOU HAVE WHAT IT TAKES TO BE THE NEXT AXE AMBASSADOR? "I said, 'Yes, I do.'" Vladi sent his résumé to a Web address printed on the thong, interviewed and was hired to join Axe Bodyspray's small army of college representatives who receive a modest salary to promote Axe around campus by throwing parties, handing out products and generating buzz...

Author: /time Magazine | Title: Marketing: Just for Dudes | 2/6/2005 | See Source »

...deodorant category by convincing young men that they need to spray their entire bodies several times a day. Thirty-five percent of guys 11 to 24 now wear body spray, according to Unilever. And users go through cans faster than they do deodorant sticks. The financial reality: while Axe Bodyspray is priced slightly higher than antiperspirants--at $3.99 a can vs. $2.76 on average for a stick--it's a lot cheaper than a $50 bottle of cologne. A teen can certainly afford Axe on his allowance...

Author: /time Magazine | Title: Marketing: Just for Dudes | 2/6/2005 | See Source »

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