Word: boeschenstein
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Dates: during 1950-1959
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...counterattack the Soviet trade offensive? Seeking a strategy, President Eisenhower last year picked a blue-chip team of U.S. capitalists, headed by President Harold Boeschenstein of Owens-Corning Fiberglas Corp.* Last week the committee reported that the real cold-war economic challenge is to stimulate the export of more U.S. products, capital and know-how to all nations. It suggested a step-up in U.S. nonstrategic trade with the Soviet bloc, arguing that "if additional consumption of consumer goods could be stimulated, the result might be to produce pressures within the bloc, tending to divert resources from war potential...
...Owens-Illinois and Corning Glass Works, as an independent company to develop glass-fiber products. In 13 years, its sales have climbed from $3.8 million to 1951's $97.4 million; net profits to $6,064,750 or $1.93 a share on the new stock basis. President Harold Boeschenstein, who has been pushing Owens-Corning since its birth, estimates that the whole glass-fiber industry amounts to only $120 million in sales, 81% by his company. "But within five years," he predicts, "it is quite likely that industry sales will get up to $300 million...
...Chemist Games Slayter stumbled across a way to make fluffy glass fibers which could be used for insulation. In 1938 Owens-Illinois and Corning Glass formed Owens-Corning Fiberglas, split 95% of its stock between them and held 5% for purchase by the new company's top management. Boeschenstein, who had been vice president and general manager at Owens-Illinois, went to work to find markets for his new products. He was so successful that since war's end the company has spent $50 million on new plants and expansion...
...shrink, rot or absorb moisture; it goes into practically all refrigerators, ranges, water heaters, trucks and cars. Glass textiles are used for wiring insulation and as curtains and drapes. Three years ago a glass fishing rod was put on the market; now 10 million glass poles are in use. Boeschenstein knows how to advertise his products. In a "roving revue" the stars were an unbaked cherry pie, a quart of ice cream and a pot of hot coffee. The ice cream (wrapped in glass wool) and the pie (unwrapped) were put in an oven; the coffee pot (wrapped...