Word: bogarting
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...moviegoer over the age of 30 has memories of Morocco. Of Humphrey Bogart, explaining his presence in Casablanca: "I came for the waters. I was misinformed." Or Gary Cooper as Beau Geste, with ketchup all over his Foreign Legion tunic, dying bravely in defense of the Late Show and his papier-mâché fort. And there were Bing Crosby and Bob Hope, singing as they set out on the road to Dorothy Lamour...
...Sleep--Hawks, Bacall and Bogart, Sunday at the CARPENTER CENTER...
Simon Says. The bubble-gum trend has been puffed up largely by a 25-year-old former actor and rock-'n'-roll singer named Neil Bogart. Last year, as general manager of the newly formed Buddah record label, he set the formula with a recording called Simon Says. It sold 1,700,000 copies. The latest in a line of 28 similar disks is Yummy, Yummy, Yummy, by the Ohio Express, which last week was No. 15 on Billboard's bestseller chart...
...other groups and labels are cashing in on the same market, including the Cowsills on MGM (Indian Lake) and Manfred Mann on Mercury (My Name Is Jack). But Buddah and Bogart hold the original charter. "We are giving kids something to identify with that is clean, fresh and happy," Bogart says. "Let them worry about the world's problems when they get older...
...released, perhaps forever. The Marx Brothers, for example, remain as inseparable from the '30s and '40s as F.D.R. More than any other stars, they bridge vaudeville, the silents, the talkies and TV itself. But Fields, who always blew his cool, exerts an appeal rivaled only by Bogart, who never blew his. Both men nurse a surly integrity and loathing for any Establishment except the neighborhood bar-attitudes that delight today's young cynical idealists...