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Essence of Cool. Bogart's side-o-mouth repartee has become the canon vernacular of Harvard Yard, and anyone who doesn't dig it is digging his social grave. Harvard boys, ordering another round of drinks, rasp: "Play it again, Sam." Raising their glasses, they say: "Here's looking at ya, kid!" And when they're getting ready to blow the joint, they ask: "Ya ready, Slim?" When they want to express arrogance or individuality, they spit: "I don't have to show you no stinking badge." That line is so popular that one group...

Author: /time Magazine | Title: Old Faces: Bogey Worship | 2/7/1964 | See Source »

...When Bogart lights a cigarette on the screen, girls respond with big, sexy sighs. Bogart alone could save the tobacco industry if there were only enough Radcliffe girls and Harvard boys to fill the nation. "It's that special way Bogey grits his teeth, then parts his lips and sort of hisses that makes it so great," explains Ciji Ware, a Radcliffe senior whose favorite swain, as she calls him, is Ted Landreth, the Harvard boy who in turn best imitates the way Bogey smoked. "Bogey," she insists, "is everything we wish Harvard-men were, in addition to what...

Author: /time Magazine | Title: Old Faces: Bogey Worship | 2/7/1964 | See Source »

Basic Basset. Ciji and her peer group think that it is also the essence of cool to see Bogey films on the eve of examinations. "There's something just so heroic about going to see something anti-intellectual the night before an exam," she explains. "Like imitating Bogart's I-don't-give-a-damn attitude...

Author: /time Magazine | Title: Old Faces: Bogey Worship | 2/7/1964 | See Source »

Very few Harvard boys or Radcliffe girls have pictures of Bogart in their rooms because that sort of thing is looked down upon as "too Big Tenish." They will never forgive John Huston for making Bogey a boozy simpleton in The African Queen. They don't like The Caine Mutiny either: "Queeg is not good Bogey." Key Largo is very good Bogey. And when Bogey pumps five slugs into Edward G. Robinson, the crowd has seen the picture so often that it shouts "More! More!" in perfect unison with his shots...

Author: /time Magazine | Title: Old Faces: Bogey Worship | 2/7/1964 | See Source »

Once again Time Magazine tells the nation this week what life is really like at Harvard. In case you were too busy studying last week to notice, "Humphrey Bogart's side-o-mouth repartee has become the canon vernacular of Harvard Yard," according to Time, "and anyone who doesn't dig it is digging his social grave...

Author: NO WRITER ATTRIBUTED | Title: A Bog(us)ey Report | 2/7/1964 | See Source »

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