Word: bogarting
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Among the 100 or so actors wandering about a ritzy night spot in the latest TV commercial for Diet Coke are three with a very unusual item on their resumes: they're dead. Their faces are immediately recognizable. But just how Humphrey Bogart, Louis Armstrong and James Cagney were resurrected to shill for a soft drink with living songman Elton John is the story of "Nightclub" -- 60 seconds of inspired flackery that since its first airing two days before Thanksgiving, has become one of the most talked-about TV commercials of the year...
...same lenses used during the classic film period, but with live stand-ins for Cagney and company. The footage was taken to R. Greenberg Associates, who edited Woody Allen into old film footage in his 1983 movie Zelig. Through a process called "rotoscoping," technicians isolated the images of Bogart, Armstrong and Cagney from the vintage movie clips. Then the legendary stars were computer- stitched into the contemporary nightclub scene...
...actress with whom he is seen ordering a Diet Coke. So the editors blew up the image until his height matched that of his co-star. The Golden Age actors were carefully colorized frame by frame to match the hues of the fresh footage. In the stunning final product, Bogart wanders among the nightclub clientele, exchanging greetings with a patron probably not even born when Bogie died in 1957. Louis Armstrong blows away on his trumpet, sharing a knowing glance with Elton John...
Thursday: blues guitar hero Johnny Winter with special guest Deanna Bogart...
Monday: Sabrina. With Audrey Hepburn, Humphrey Bogart and William Holden...