Word: bogarts
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SHOPPING FOR PERFUME with consultant Olivier Aron, whose Paris-based firm R.O.S.A.E. tracks cosmetics consumers' behavior for companies including L'Oréal, Guerlain and Estée Lauder, is like going to the movies with a director. In Casablanca, you may see Ingrid Bergman and Humphrey Bogart romancing, but the director sees a wide-angle close-up sequence. Aron's passion is prowling the aisles to understand what makes shoppers reach for their wallets. At a Sephora perfumery in central Paris, for example, Hugo Boss's new men's fragrance, Energize, is thoughtfully organized on stand-alone shelves complete with dipsticks...
...such extensive background research should be expected, given that Bogart is a nationally known “sexpert” who first appeared on MTV’s “First National Sex Quiz” and “True Life: I Need...
...instance, when Bogart discusses the influence of relationship history on one’s dating outlook, she includes an anecdote from a 14-year-old: “The first boy I ever dated kissed with a soggy open mouth...I felt as if I were being forced to lick the side of a stagnant well. His tongue was a live, wriggling fish that reeked of algae and muck that left a trail of glistening slime across my lips...[So] I figured that kissing was just another of those nasty things that adults had to endure, like scraping dinner plates...
...that Bogart is overly preachy or condescending—it’s just that her overarching goal is to get her readers to feel comfortable with themselves and with their desires...
...wonderful guy with no money and an inferiority complex the size of Idaho. "Dawn, / Go away, back where you belong. / Girl, we can't / Change the places where we were born." The rich girl is ready to go with him, but she's leading with her heart. So, like Bogart in Casablanca, he has to do the thinking for both of them. "Before you say / That you want me, / I want you to think / What your family would say. /Think / What you're throwing away. / Now think what the future would be with a poor boy like me." And back...