Word: bogosity
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So a few years ago Bent formed SunNight Solar to manufacture and distribute inexpensive solar-powered flashlights. His BOGO (for "Buy One, Give One"; buy one in the U.S., and SunNight sends one to Africa) lights were a perfect fit for sun-rich Africa, providing five hours of illumination - with...
What the Kellogg's move signals is a shift by the industry to a lower pricing level, one that will be paid for with more efficient marketing--or simply less of it. Say goodbye to BOGOS--buy one get one free. Currently, the industry spends nearly a third of its...
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