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...always, hemline lengths "don't really matter" any more to the likes of Yves St. Laurent; as always, buyers and fashion writers looked first to the calf. The results were generally high-level (just below the knee), though midi-scarred U.S. buyers noted nervously that St. Laurent, Marc Bohan and others insisted on prolonging the scene in some of their models all the way down to mid-calf level. Ungaro even dipped to just-above-ankle, granny-style length for streetwear, to be worn over high-heeled boots. Still, there was much to applaud (if not to afford): daytime...

Author: /time Magazine | Title: Modern Living: Rags for the Richest | 8/6/1973 | See Source »

...Miss Bohan, service representative for the phone company, attributed the error in billing to a computer mix-up, saying that the changeover in students from the summer school to the winter session was so rapid that the computer could not keep up with where the centrex phones had been installed over he summer...

Author: By Patti B. Saris, | Title: Telephone Co. Overcharges Students For Installation of Centrex Phones | 1/20/1971 | See Source »

...developments gave the midi something of a push. In his 1968 fall collection, Yves St. Laurent showed "city pants"?pants to wear to work, parties, restaurants and the theater. Fairchild is firmly convinced that pants on women are "gross," but he paid attention when Designer Marc Bohan told him that they would get the women used to the notion of covering up their mini-bared legs. The second event was the 1969 movie The Damned, a period-costumed portrayal of the decadence of 1930s Nazidom. Fairchild loved the long slinky dresses so much that he gave private screenings...

Author: /time Magazine | Title: The Press: Out on a Limb with the Midi | 9/14/1970 | See Source »

Then along came the big European shows in January of this year. Valentino presented a collection of long lengths in Rome, and Bohan did essentially the same in Paris. Most other top designers in Europe and the U.S. stayed with the "wardrobe of lengths" idea. But no matter. As Weir now recalls: "We made a decision. We decided to make a stand for the long length. We jumped right in on it with both feet." Brady adds: "We hit the development pretty hard. We went way out on a limb, saying this was the coming fashion before there was really...

Author: /time Magazine | Title: The Press: Out on a Limb with the Midi | 9/14/1970 | See Source »

Even Emanuel Ungaro, famed for his superhard edges, turned his virtuoso hand to fluid fabrics, softly sashed dresses and loosely pleated skirts. His best look: a long dress in a pinwheel print, belted, bloused and all at once both elegant and sensuous. Dior's Marc Bohan is every bit as enraptured with the languorous look. Bohan softened his necklines with bows and scarf ties; and his hiplines had a series of stitched pleats that flattened first, then flared out. Deep colors glow like Tiffany stained glass; fabrics are light, jerseys, crepes and silk velvets. And again and again, capes...

Author: /time Magazine | Title: Modern Living: Punch, Oui; Power, Non | 8/3/1970 | See Source »

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