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Usage:

...leading customer suggested that those high-fashion models at the House of Christian Dior are considerably less comely than they used to be. Quite so, replied Dior's chief designer, Marc Bohan-and by design. Dior once spent a fortune collecting Europe's choicest lovelies, only to lose them to rich husbands. Today's Dior girl, explained Bohan, is "elegant, but not so marriageable...

Author: /time Magazine | Title: People: Apr. 13, 1970 | 4/13/1970 | See Source »

Chanel kept her hems right where they have always been, demurely covering the knee and, just by standing still, came out ahead of the game. Marc Bohan was not sure who was winning: so as not to offend either team, he showed see-through, midi-length chiffon evening dresses with minislips worn underneath. But it was Pierre Cardin who saved the day for leg fetishists with a series of long skirts that are almost as revealing as the mini, and even more alluring. The Cardin trick: a slit that runs from ankle to thigh, occurs either at the sides...

Author: /time Magazine | Title: Modern Living: The French Line | 2/9/1970 | See Source »

...look soigné, and Carven's "Ma Fille" collection puts mothers and daughters into matching, high-style camaraderie. Jacques Esterel's "négligé snob" would get father and son in the act, too, with everyone wearing identical family jerseys. And then there is Marc Bohan's "Baby Dior" line. It's not every two-year-old who can wear (or whose parents can afford) a white lace dress costing $100, or a white rabbit coat...

Author: /time Magazine | Title: Modern Living: Chic 'n' Little | 10/3/1969 | See Source »

...only $3; a gold safety pin to go with the Diorpers costs an extra $3. Price, obviously, is of small issue to the small issue of Morocco's King Hassan; his three daughters are regular "Baby Dior" patrons, as are Iran's Prince Reza (for whom Bohan designed a minituxedo) and Sophia Loren's nearly year...

Author: /time Magazine | Title: Modern Living: Chic 'n' Little | 10/3/1969 | See Source »

Klee-Like Fabrics. For decolletage, Courreges stole the show. To go with his miniskirts held up by suspenders, his models displayed bare breasts. Not to be undone, Bohan's girls wore not a single bra and slithered unencumbered about the salon. Hardly unusual, perhaps, but one mannequin, wearing nothing but a black velvet sheath split straight up the front, caused Cecil Beaton to drop his pencil. "She looks as if she left the convent too soon," he gasped...

Author: /time Magazine | Title: Fashion: Hold That Mini Line! | 8/8/1969 | See Source »

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