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...story Little Black Sambo. For this reason, the city government in Toledo tried unsuccessfully to block the opening of a restaurant there in 1978. The company denies the charge, claiming "Sambo's" is a combination of the names of its two founders, Sam Battistone Sr. and F. Newell Bohnett. The company finally decided to switch rather than continue fighting. If No Place Like Sam's leads to sales increases in the Northeast, the company may adopt it nationally...

Author: /time Magazine | Title: A New Name | 8/17/1981 | See Source »

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