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...expense of hard news. Magid and Dallas' Belden Associates usually advise clients to squeeze some front-page nation al and international news into a box of summaries. After an audience study last year by Belden and some in-house soul searching, the Miami News began to boil much of its copy down to short, brisk stories that could be read more easily by television viewers. Since then, News circulation has for the moment stopped falling, and advertising is up slightly...

Author: /time Magazine | Title: The Press: The Ubiquitous News Doctors | 10/24/1977 | See Source »

...game just may boil down to ball control. The battle will take place in the trenches, man against man, line against line. If the historical precedents of '75 and '76 hold true, ball control--or the lack of it--will indeed play a major role...

Author: By John Donley, | Title: A Close Battle Again? | 10/22/1977 | See Source »

...training camp, Shavers ended each workout with a medicine ball drill that brought to a boil his intense determination to be the next champ of the world...

Author: By Carl A. Esterhay, | Title: Shavers Plans to Trim Ali | 9/29/1977 | See Source »

...when Congress returns from its recess and two committees convene almost immediately for hearings related to the Lance affair. Also due this week are the final segments of the Comptroller of the Currency's report-the document that did much to bring the heat on Lance to a boil. To reduce the heat, White House Press Secretary Jody Powell declared that Lance had done nothing to deserve being "run out of Government...

Author: /time Magazine | Title: The Nation: Can Carter Afford Lance? | 9/12/1977 | See Source »

Bring to a boil, remove from stove and add: 2 cups flour, ½ tsp. baking powder, 1 tsp. baking soda sifted together. Beat to mix well...

Author: /time Magazine | Title: Letters, Jun. 20, 1977 | 6/20/1977 | See Source »

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