Word: boinging
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Some of TV's best shows are the bright little animated-cartoon commercials that charm the viewer into yielding to Madison Avenue's "soft sell." The best of them, such as the Harry and Bert beer ads, come from Hollywood's UPA Pictures, Inc., whose booming output...
The Boing Boing Show (Sun. 5:30 p.m., CBS). UPA cartoons, including The Twelve Days of Christmas and Ludwig Bemelmans' Madeline (color).
The Boing-Boing Show (Sun. 5:30 p.m., CBS). New cartoon series.
To get a mass of solar information across to a mass audience, Bell's show used live action, patches of stock film (shot in Japan, Australia, France, India), and animated gimmickery. As a bonus, it spared viewers interruptions for commercials. Often Sun was dulled by some too-precious UFA...
¶ Leaving the pack behind in the stretch, a French colt named Master Boing took the Washington, D.C. International at Laurel, Md., by five lengths from the American horse, Mr. Gus.