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What's in a name? A wave of bad luck, if you're Toyota. A year ago, the company's Canadian division announced plans to call one of its new models the Celica Tsunami. The car's tag line: "The new wave of bold style." The sporty coupe was even offered in a dark color dubbed "thunder cloud." But shortly after a real tsunami devastated Asia, the company realized it could face a storm of bad publicity. Toyota pulled its Tsunami ads and has quietly changed the car's name to the Celica Sport Package...
Social Security isn't the only retirement program in line for a makeover. Labor Secretary Elaine Chao, saying "our country must act now," outlined bold plans to shore up the nation's ailing private pension system last week. She's walking a fine line between restoring its health and scaring companies out of the programs altogether. Among the tough measures she has proposed: a 58% hike in insurance premiums that private pension sponsors must pay. The Bush Administration also suggested a seven-year deadline for all pensions to be fully funded and called for even stiffer premiums for companies whose...
...advantage the U.S. still maintains is its culture of innovation. "Most Indians in the IT industry are programmers," says B.R. Sheaker, a recruiter for outsourcing companies in Bangalore. "They are taught to follow the rules. They lack the analytical ability to think independently, to be bold." That creative thinking led the U.S. to its dominance in software, and India and China are looking for ways to re-create that spirit. It's a complicated puzzle, and one that probably will not be solved...
...retail, the general rule has always been, the more customers, the better. But these days certain companies, like Staples and Best Buy, are concluding that when it comes to profitability, less may actually be more. TIME staff writer DANIEL EISENBERG talked with Staples CEO Ronald Sargent about how this bold marketing approach, among others, is helping the office-supply superstore giant pull away from the pack...
...WHAT'S IN A NAME? Toyota Canada's special edition Celica Tsunami, available in color schemes like "thundercloud" and promising a "new wave of bold style," was renamed the Celica Sports Package last week out of sensitivity to the tsunami victims. Across the Atlantic, South African food franchise Mugg and Bean dropped its bacon-and-Thai-sauce Tsunami chicken burger (although it plans to revive a renamed sandwich in April...