Word: boldest
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Dates: during 1960-1969
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When President de Gaulle begins his visit to Latin America in three weeks, he will be making his boldest bid for leadership of a separate bloc of free nations since France began its strategy of independence...
...making scholarship look more scholarly. But no longer. In the past few years more advanced architecture has risen on Yale's 150 acres in New Haven, Conn., than in all of Manhattan with all its forest of new buildings. Some of the Yale structures are ordinary, but the boldest buildings have succeeded in giving modern architecture a host of new directions...
...Atheneum; $4.95). Confessions? Some agencies', Scot-reared Ogilvy once told an interviewer, "are like churches where there is no dogma, where they make up their own prayers. Ours is like the Catholic Church." For a man who is reputed to be one of Madison Avenue's boldest commandment breakers, his theology is surprisingly orthodox. Celebrated for his audacity and British charm, he prefers to stress basic, old-fashioned disciplines, and to show how well he knows his Americans from his experience of having worked for George Gallup and his dedication to large-scale market research. Samples...
...Common Market and be followed rapidly by its Outer Seven trading partners, forming a new Continental community as rich and populous as the U.S. Then, armed with broad tariff-cutting powers under President Kennedy's Trade Expansion Act, the U.S. was prepared to negotiate with Europe the biggest, boldest liberalization of trade in Western history. From economic partnership, many statesmen believed, would come the political framework of an Atlantic Community. Tired of Concessions. How far this grand design has receded from reality is only now becoming fully apparent. The disintegration started last January, when, as all the world knows...
...parlayed a baking powder business into a 100-company empire; Hans Giinther Sohl, who as boss of Thyssen since war's end has turned a family ironworks into West Germany's biggest steelmaker; and Munich's Rudolf Miinemann, one of the nation's biggest and boldest financiers. Yet, for all its wealth, says Sociologist Dahrendorf, the Geldaristokratie "is searching above itself in the social hierarchy for its behavioral standards. But the space above it is empty." This, he suggests, accounts for the joyless, frantic materialism that characterizes much of postwar German life-"the medieval choir stall...